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Hello and welcome to the Marketing Communications course, which explores the dynamic area where marketing and communication meet. Examine several ideas that explain successful message techniques as you delve into the key concepts of good communication. You’ll learn how to manage the ethical implications of marketing communications, as well as the difficult balance between persuasion and accountability. Dissect the decision-making process that drives their encounters with companies to uncover the many layers of consumer psychology.

Gain insights into the full Marketing Communications Mix as you continue, learning how to create coherent campaigns that mix numerous channels and approaches. This course will provide you the knowledge and skills you need to strategically craft communications, engage target audiences, and traverse the ever-changing environment of modern marketing. Refer to the extensive curriculum modules given for further information.

How is this qualification is delivered?

Our courses are taught entirely online, meaning you can access the materials wherever, whenever, at a pace that suits you, without formal deadlines or teaching schedules.

These can be accessed through any device with an internet connection. Our e-learning platform is optimised for use on mobile, tablet, laptops and desktop computers.


Certificates can be obtained at an additional cost of £9.99 for PDF, £16.99 for Printed Hardcopy format and £24.99 for Both for Both PDF and Hardcopy Certificates.


There are no academic entry requirements for this course, and it is open to students of all academic backgrounds.

Course Curriculum

Introduction to Marketing Communication
Introduction to Marketing Communication 00:15:00
Communication Theory
Communication Theory 00:20:00
Communication Theory (Murf Version)
Communication Theory (Murf Version) 00:21:00
Ethics in Marketing Communications
Ethics in Marketing Communications 00:17:00
Understanding Consumer Mindset (Customer Decision-Making Process)
Understanding Consumer Mindset (Customer Decision-Making Process) 00:24:00
The Marketing Communications Mix
The Marketing Communications Mix 00:18:00

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  • £24.99
  • 1 year
  • Course Certificate
  • Number of Units6
  • Number of Quizzes0
  • 1 hour, 55 minutes