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This complete course will introduce you to the dynamic world of Fast-Moving Consumer Goods (FMCG). Investigate the complexities of the FMCG sector, focusing on successful marketing techniques that generate sales and distribution. Discover the subtleties of FMCG retailing and e-commerce, as well as insights into the international FMCG sector. Dive into industry trends and speculate about FMCG’s future. Finish with an enthralling case study on Coca-Cola’s unique marketing strategy.

This course will provide you with a thorough overview of the FMCG environment, allowing you to confidently manage its difficulties and possibilities. Refer to the individual modules indicated in the course outline for further information about the curriculum. Set out on a quest to master the lively world of FMCG.

How is this qualification is delivered?

Our courses are taught entirely online, meaning you can access the materials wherever, whenever, at a pace that suits you, without formal deadlines or teaching schedules.

These can be accessed through any device with an internet connection. Our e-learning platform is optimised for use on mobile, tablet, laptops and desktop computers.


Certificates can be obtained at an additional cost of £9.99 for PDF, £16.99 for Printed Hardcopy format and £24.99 for Both for Both PDF and Hardcopy Certificates.


There are no academic entry requirements for this course, and it is open to students of all academic backgrounds.

Course Curriculum

Module 01: Introduction to FMCG Industry
Introduction to FMCG Industry 00:07:00
Module 02: FMCG Marketing Strategies
FMCG Marketing Strategies 00:08:00
Module 03: Sales and Distribution in FMCG
Sales and Distribution in FMCG 00:07:00
Module 04: Retailing and E-commerce in FMCG
Retailing and E-commerce in FMCG 00:06:00
Module 05: International FMCG Market
International FMCG Market 00:07:00
Module 06: FMCG Industry Trends and Future
FMCG Industry Trends and Future 00:09:00
Module 07: Case Study – Coca-Cola_s Marketing Strategy
Case Study – Coca-Cola_s Marketing Strategy 00:07:00

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  • £24.99
  • 1 year
  • Course Certificate
  • Number of Units7
  • Number of Quizzes0
  • 51 minutes