This complete course will introduce you to the dynamic world of Fast-Moving Consumer Goods (FMCG). Investigate the complexities of the FMCG sector, focusing on successful marketing techniques that generate sales and distribution. Discover the subtleties of FMCG retailing and e-commerce, as well as insights into the international FMCG sector. Dive into industry trends and speculate about FMCG’s future. Finish with an enthralling case study on Coca-Cola’s unique marketing strategy.
This course will provide you with a thorough overview of the FMCG environment, allowing you to confidently manage its difficulties and possibilities. Refer to the individual modules indicated in the course outline for further information about the curriculum. Set out on a quest to master the lively world of FMCG.
How is this qualification is delivered?
Our courses are taught entirely online, meaning you can access the materials wherever, whenever, at a pace that suits you, without formal deadlines or teaching schedules.
These can be accessed through any device with an internet connection. Our e-learning platform is optimised for use on mobile, tablet, laptops and desktop computers.
Certification:
Enhance your profile with a CPD-accredited certificate, available for an additional cost after course completion.
Requirements
There are no academic entry requirements for this course, and it is open to students of all academic backgrounds.
Course Curriculum
Module 01: Introduction to FMCG Industry | |||
Introduction to FMCG Industry | 00:07:00 | ||
Module 02: FMCG Marketing Strategies | |||
FMCG Marketing Strategies | 00:08:00 | ||
Module 03: Sales and Distribution in FMCG | |||
Sales and Distribution in FMCG | 00:07:00 | ||
Module 04: Retailing and E-commerce in FMCG | |||
Retailing and E-commerce in FMCG | 00:06:00 | ||
Module 05: International FMCG Market | |||
International FMCG Market | 00:07:00 | ||
Module 06: FMCG Industry Trends and Future | |||
FMCG Industry Trends and Future | 00:09:00 | ||
Module 07: Case Study – Coca-Cola_s Marketing Strategy | |||
Case Study – Coca-Cola_s Marketing Strategy | 00:07:00 |
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