This complete course will introduce you to the dynamic world of Fast-Moving Consumer Goods (FMCG). Investigate the complexities of the FMCG sector, focusing on successful marketing techniques that generate sales and distribution. Discover the subtleties of FMCG retailing and e-commerce, as well as insights into the international FMCG sector. Dive into industry trends and speculate about FMCG’s future. Finish with an enthralling case study on Coca-Cola’s unique marketing strategy.

This course will provide you with a thorough overview of the FMCG environment, allowing you to confidently manage its difficulties and possibilities. Refer to the individual modules indicated in the course outline for further information about the curriculum. Set out on a quest to master the lively world of FMCG.