Introduction to the “Determining Market Size for Your Product” course, an extensive program designed to provide you with the knowledge and skills needed to analyze and estimate your prospective market. This course for British entrepreneurs and business enthusiasts goes into essential areas of market size evaluation. Begin your trip by doing an in-depth examination of market size and determining your target audience. Continue on to the world of effective market research procedures, which are critical for gaining critical insights. Learn how to estimate Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Share of Market (SOM) to fully assess your potential reach.
Unlock a deep understanding of market growth patterns and competitive analyses, which are critical for strategic decision-making. For optimum effect, learn how to easily integrate market sizing into your business strategy. The course concludes with a deep dive into a wide range of market sizing tools and resources, expanding your knowledge of this key business skill.
How is this qualification is delivered?
Our courses are taught entirely online, meaning you can access the materials wherever, whenever, at a pace that suits you, without formal deadlines or teaching schedules.
These can be accessed through any device with an internet connection. Our e-learning platform is optimised for use on mobile, tablet, laptops and desktop computers.
Certification:
Certificates can be obtained at an additional cost of £9.99 for PDF, £16.99 for Printed Hardcopy format and £24.99 for Both for Both PDF and Hardcopy Certificates.
Requirements
There are no academic entry requirements for this course, and it is open to students of all academic backgrounds.
Course Curriculum
Module 01: Introduction to Market Sizing and Target Audience | |||
Introduction to Market Sizing and Target Audience | 00:14:00 | ||
Module 02: Market Research | |||
Market Research | 00:16:00 | ||
Module 03: Estimating Market Size TAM, SAM, and SOM | |||
Estimating Market Size TAM, SAM, and SOM | 00:19:00 | ||
Module 04: Market Growth Potential and Competition | |||
Market Growth Potential and Competition | 00:18:00 | ||
Module 05: Applying Market Sizing to Business Planning | |||
Applying Market Sizing to Business Planning | 00:16:00 | ||
Module 06: Market Sizing Tools and Resources | |||
Market Sizing Tools and Resources | 00:12:00 |
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