With this Business Branding Certificate you will begin to master the branding process. The course will develop and execute superior strategies that align brand and business goals. You’ll learn how to track brand equity and value, evaluate the return on investment (ROI) of individual marketing investments and explore and develop new leadership skills. You will learn how to talk to clients about branding, and discover how to position yourself as a branding expert. You will gain a thorough knowledge of the techniques and insights needed to plan, create, and maintain a healthy, purpose-led brand. You will also develop an appreciation of leading brands and gain skills and insights to form effective value-driven strategies.
Upon completion, you will know the techniques to create and promote powerful brands for products and services, companies, social issues, and others.
Method of Assessment:
Upon conclusion of the course, there’s an online multiple-choice quiz assessment, which will determine whether you have passed the course. The test is marked immediately and results are published instantly (60% pass mark).
Certification:
Certificates can be obtained at an additional cost of £9.99 for PDF, £16.99 for Printed Hardcopy format and £24.99 for Both for Both PDF and Hardcopy Certificates.
Requirements
There are no academic entry requirements for this course, and it is open to students of all academic backgrounds.
Course Curriculum
| Module - 1 | |||
| Defining Branding | 00:15:00 | ||
| What Are You All About? | 00:30:00 | ||
| Creating a Mission | 00:15:00 | ||
| Creating a Vision of the Future | 00:15:00 | ||
| Positioning Your Brand | 00:15:00 | ||
| Developing Your Style | 00:15:00 | ||
| Developing a Brand Name and Slogan | 00:15:00 | ||
| Creating a Visual Identity | 00:30:00 | ||
| Living Your Brand | 00:15:00 | ||
| Connecting with Customers | 00:15:00 | ||
| Launching Your Brand | 00:15:00 | ||
| Taking Your Brand’s Pulse | 00:15:00 | ||
| Performing a SWOT Analysis | 00:15:00 | ||
| Measuring Brand Health with a Balanced Scorecard | 00:15:00 | ||
| Middleton’s Brand Matrix | 00:15:00 | ||
| Interpreting Evaluation Results | 00:15:00 | ||
| Keeping the Brand Alive | 00:15:00 | ||
| Going Beyond the Brand | 00:15:00 | ||
| Module - 2 | |||
| Defining the Terms | 00:30:00 | ||
| Building Your Social Media Branding Strategy | 00:15:00 | ||
| Identifying Your Social Media Audience | 00:15:00 | ||
| The Key Social Media Platforms | 00:30:00 | ||
| Creating Brand-Focused Messages | 00:30:00 | ||
| Developing a Communication Strategy | 00:30:00 | ||
| Module - 3 | |||
| Importance of a Personal Brand | 00:15:00 | ||
| Your Brand Approach to Others | 00:15:00 | ||
| Looking at the Outside | 00:15:00 | ||
| Looking at the Inside | 00:15:00 | ||
| Setting Goals | 00:15:00 | ||
| Networking for Success | 00:15:00 | ||
| Communication Strategies | 00:15:00 | ||
| Building Your Credibility | 00:15:00 | ||
| Brand You | 00:05:00 | ||
| Living Your Brand | 00:05:00 | ||
| Managing Your Social Media Presence | 00:15:00 | ||
| Having Influence | 00:00:00 | ||
| Dealing with Challenging People | 00:15:00 | ||
| Presentations and Meetings | 00:15:00 | ||
| Mock Exam | |||
| Mock Exam- Business Branding Certificate | 00:30:00 | ||
| Final Exam | |||
| Final Exam- Business Branding Certificate | 00:30:00 | ||
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