Name: Business Branding Certificate
Price: 24.99 GBP
Rating: 4.9 (8 reviews)

With this Business Branding Certificate you will begin to master the branding process. The course will develop and execute superior strategies that align brand and business goals. You’ll learn how to track brand equity and value, evaluate the return on investment (ROI) of individual marketing investments and explore and develop new leadership skills. You will learn how to talk to clients about branding, and discover how to position yourself as a branding expert. You will gain a thorough knowledge of the techniques and insights needed to plan, create, and maintain a healthy, purpose-led brand. You will also develop an appreciation of leading brands and gain skills and insights to form effective value-driven strategies.

Upon completion, you will know the techniques to create and promote powerful brands for products and services, companies, social issues, and others.

Method of Assessment:

Upon conclusion of the course, there’s an online multiple-choice quiz assessment, which will determine whether you have passed the course. The test is marked immediately and results are published instantly (60% pass mark).

Certification:

Enhance your profile with a CPD-accredited certificate, available for an additional cost after course completion.

Requirements

There are no academic entry requirements for this course, and it is open to students of all academic backgrounds.

Course Curriculum

Module - 1
	Defining Branding	00:15:00
	What Are You All About?	00:30:00
	Creating a Mission	00:15:00
	Creating a Vision of the Future	00:15:00
	Positioning Your Brand	00:15:00
	Developing Your Style	00:15:00
	Developing a Brand Name and Slogan	00:15:00
	Creating a Visual Identity	00:30:00
	Living Your Brand	00:15:00
	Connecting with Customers	00:15:00
	Launching Your Brand	00:15:00
	Taking Your Brand’s Pulse	00:15:00
	Performing a SWOT Analysis	00:15:00
	Measuring Brand Health with a Balanced Scorecard	00:15:00
	Middleton’s Brand Matrix	00:15:00
	Interpreting Evaluation Results	00:15:00
	Keeping the Brand Alive	00:15:00
	Going Beyond the Brand	00:15:00
Module - 2
	Defining the Terms	00:30:00
	Building Your Social Media Branding Strategy	00:15:00
	Identifying Your Social Media Audience	00:15:00
	The Key Social Media Platforms	00:30:00
	Creating Brand-Focused Messages	00:30:00
	Developing a Communication Strategy	00:30:00
Module - 3
	Importance of a Personal Brand	00:15:00
	Your Brand Approach to Others	00:15:00
	Looking at the Outside	00:15:00
	Looking at the Inside	00:15:00
	Setting Goals	00:15:00
	Networking for Success	00:15:00
	Communication Strategies	00:15:00
	Building Your Credibility	00:15:00
	Brand You	00:05:00
	Living Your Brand	00:05:00
	Managing Your Social Media Presence	00:15:00
	Having Influence	00:00:00
	Dealing with Challenging People	00:15:00
	Presentations and Meetings	00:15:00
Mock Exam
	Mock Exam- Business Branding Certificate	00:30:00
Final Exam
	Final Exam- Business Branding Certificate	00:30:00