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With this Business Branding Certificate you will begin to master the branding process. The course will develop and execute superior strategies that align brand and business goals. You’ll learn how to track brand equity and value, evaluate the return on investment (ROI) of individual marketing investments and explore and develop new leadership skills. You will learn how to talk to clients about branding, and discover how to position yourself as a branding expert. You will gain a thorough knowledge of the techniques and insights needed to plan, create, and maintain a healthy, purpose-led brand. You will also develop an appreciation of leading brands and gain skills and insights to form effective value-driven strategies. 

Upon completion, you will know the techniques to create and promote powerful brands for products and services, companies, social issues, and others.

Method of Assessment:

Upon conclusion of the course, there’s an online multiple-choice quiz assessment, which will determine whether you have passed the course. The test is marked immediately and results are published instantly (60% pass mark).

Certification:

Certificates can be obtained at an additional cost of £9.99 for PDF, £16.99 for Printed Hardcopy format and £24.99 for Both for Both PDF and Hardcopy Certificates.

Requirements

There are no academic entry requirements for this course, and it is open to students of all academic backgrounds.

Course Curriculum

Module - 1
Defining Branding 00:15:00
What Are You All About? 00:30:00
Creating a Mission 00:15:00
Creating a Vision of the Future 00:15:00
Positioning Your Brand 00:15:00
Developing Your Style 00:15:00
Developing a Brand Name and Slogan 00:15:00
Creating a Visual Identity 00:30:00
Living Your Brand 00:15:00
Connecting with Customers 00:15:00
Launching Your Brand 00:15:00
Taking Your Brand’s Pulse 00:15:00
Performing a SWOT Analysis 00:15:00
Measuring Brand Health with a Balanced Scorecard 00:15:00
Middleton’s Brand Matrix 00:15:00
Interpreting Evaluation Results 00:15:00
Keeping the Brand Alive 00:15:00
Going Beyond the Brand 00:15:00
Module - 2
Defining the Terms 00:30:00
Building Your Social Media Branding Strategy 00:15:00
Identifying Your Social Media Audience 00:15:00
The Key Social Media Platforms 00:30:00
Creating Brand-Focused Messages 00:30:00
Developing a Communication Strategy 00:30:00
Module - 3
Importance of a Personal Brand 00:15:00
Your Brand Approach to Others 00:15:00
Looking at the Outside 00:15:00
Looking at the Inside 00:15:00
Setting Goals 00:15:00
Networking for Success 00:15:00
Communication Strategies 00:15:00
Building Your Credibility 00:15:00
Brand You 00:05:00
Living Your Brand 00:05:00
Managing Your Social Media Presence 00:15:00
Having Influence 00:00:00
Dealing with Challenging People 00:15:00
Presentations and Meetings 00:15:00
Mock Exam
Mock Exam- Business Branding Certificate 00:30:00
Final Exam
Final Exam- Business Branding Certificate 00:30:00

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TAKE THIS COURSE
  • £309.00 £20.00
  • 1 year
  • Course Certificate
  • Number of Units38
  • Number of Quizzes2
  • 11 hours, 25 minutes
395 STUDENTS ENROLLED

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St. Pauls College, 83 Victoria Street, London, SW1H 0HW

020 3900 1809
info@stpaulscollege.co.uk

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