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The Google AdWords Training offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads. Start training now to make the most of your ad budget and maximize your AdWords marketing goals. This course will help you set up your AdWords account, choose the best keywords, write effective ad copy, and track and optimize the performance of your ads. The course will give you all of the elements that go into creating campaigns that deliver a high return on every dollar you spend – from targeting, to research, to writing compelling ads, to campaign optimization. You will also receive a firm grasp on the basics of AdWords and how it works, which is necessary to create successful campaigns. 

Method of Assessment:

Upon conclusion of the course, there’s an online multiple-choice quiz assessment, which will determine whether you have passed the course. The test is marked immediately and results are published instantly (60% pass mark).

Certification:

Certificates can be obtained at an additional cost of £14 for PDF, £29 for Printed Hardcopy format and £39 for Both PDF and Hardcopy Certificates.

Requirements

There are no academic entry requirements for this course, and it is open to students of all academic backgrounds.

Course Curriculum

Google Adwords
Google Adwords for your Business 00:02:00
How Adwords Works 00:03:00
Setting up your Adwords Account 00:07:00
Example of Ads that we are creating 00:04:00
Exploring the Adwords Interface 00:05:00
Discovering the best keywords 00:11:00
Creating a Google Adwords Serch Campaign 00:06:00
Selecting your Audience 00:04:00
Choosing your Vid setting for Google Adwords 00:04:00
Creating an Ad group and Adding Keywords 00:04:00
Finalizing your Google Ad 00:06:00
Managing your Google Ads Campaigns and Analytics 00:03:00
Creating a YouTube Ad with Google Adwords 00:10:00
AdWords Campaign
Understanding AdWords Lingo 00:30:00
Creating an AdWords Strategy 01:00:00
Creating a PPC Campaign 00:30:00
Designing Your Ads 00:30:00
Looking at Success 00:30:00

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