The Advertising and Marketing Diploma is designed to help you hit the ground running in this competitive industry. The course will provide you with the knowledge necessary to obtain and prepare information on markets, products, prices and distribution to manage action plans for purchasing, logistics, and product or service sales. You’ll be introduced topics such as buyer behaviour, brand development, the advertising process, media planning and global marketing, enabling you to develop a comprehensive understanding of the role of advertising and marketing in business and society. You’ll learn how to apply marketing techniques at both the strategic and operational levels, to implement creative advertising strategies and to develop an understanding of the importance of marketing and advertising in meeting business objectives. You learn the core skills needed to launch your careers in the advertising and media industries and understand how advertising agencies and creative businesses are structured and run.
Method of Assessment:
Upon conclusion of the course, there’s an online multiple-choice quiz assessment, which will determine whether you have passed the course. The test is marked immediately and results are published instantly (60% pass mark).
Certification:
Certificates can be obtained at an additional cost of £9.99 for PDF, £16.99 for Printed Hardcopy format and £24.99 for Both for Both PDF and Hardcopy Certificates.
Requirements
There are no academic entry requirements for this course, and it is open to students of all academic backgrounds.
Course Curriculum
| Marketing Basics | |||
| Module One – Getting Started | 00:30:00 | ||
| Module Two – What is Marketing | 00:30:00 | ||
| Module Three – Common Marketing Types (I) | 00:30:00 | ||
| Module Four – Common Marketing Types (II) | 00:30:00 | ||
| Module Five – The Marketing Mix | 00:30:00 | ||
| Module Six – Communicating the Right Way | 01:00:00 | ||
| Module Seven – Customer Communications | 00:30:00 | ||
| Module Eight – Marketing Goals | 00:30:00 | ||
| Module Nine – The Marketing Funnel | 00:20:00 | ||
| Module Ten – Marketing Mistakes (I) | 01:00:00 | ||
| Module Eleven – Marketing Mistakes (II) | 01:00:00 | ||
| Module Twelve – Wrapping Up | 00:30:00 | ||
| Diploma in Marketing Level 3 & 4- Activities | 00:00:00 | ||
| Mastering Digital Marketing | |||
| Introduction to Internet Marketing and Reputation Management | 00:30:00 | ||
| How to Optimize Your Site for Every Stage of the Buy Cycle | 00:30:00 | ||
| Build Impression on Your Site | 00:30:00 | ||
| Types of Link Building | 01:00:00 | ||
| Importance of Landing Pages | 00:30:00 | ||
| Difference Between Internet Marketing and Online Customer Service | 01:00:00 | ||
| Concept Of Affiliate Programs | 01:30:00 | ||
| About Of Google Analytics | 01:00:00 | ||
| Online Press Releases | 00:15:00 | ||
| How to Get Traffic from Twitter | 00:30:00 | ||
| Importance of Testing E-Mail Messages | 00:15:00 | ||
| What is Viral Marketing | 01:00:00 | ||
| What is EMail Marketing | 00:30:00 | ||
| Difference Between Images and Video | 00:15:00 | ||
| How to Internet Marketing on Facebook | 02:00:00 | ||
| What is Search Engine Optimization(SEO)? | 00:30:00 | ||
| Understanding Search Results | 00:15:00 | ||
| How to Attract Customer on Your Product? | 00:15:00 | ||
| Time Makes Money | 00:30:00 | ||
| How to Test a Landing Page | 00:30:00 | ||
| Best Web Writing | 01:00:00 | ||
| Ways to Use of Humor in You Internet Marketing | 00:15:00 | ||
| Coupon Codes | 00:15:00 | ||
| When to Pull the Plug | 00:15:00 | ||
| Internet Advertising Techniques | |||
| INTRODUCTION: WHAT IS AFFILIATE MARKETING? | 00:30:00 | ||
| WHY AFFILIATE MARKETING IS AWESOME | 00:30:00 | ||
| FINDING A PROFITABLE NICHE | 01:00:00 | ||
| CHOOSING AN AFFILIATE PRODUCT | 00:15:00 | ||
| THE ADVANTAGES OF CLICK BANK | 00:30:00 | ||
| ANALYZING THE CLICK BANK MARKETPLACE | 00:30:00 | ||
| CREATING YOUR HOP LINK | 00:30:00 | ||
| CREATING A FREE BLOG | 01:00:00 | ||
| PERFORMING EFFECTIVE KEYWORD RESEARCH | 00:30:00 | ||
| CREATING AN OPTIMIZED POST | 00:30:00 | ||
| POSTING TO YOUR BLOG | 00:15:00 | ||
| PROMOTING YOUR BLOG: AN OVERVIEW | 00:30:00 | ||
| PROMOTION: ARTICLE MARKETING | 00:30:00 | ||
| PROMOTION: SOCIAL BOOKMARKING | 01:00:00 | ||
| PROMOTION: BLOG COMMENTING | 00:30:00 | ||
| ADDITIONAL PROMOTION TIPS | 00:15:00 | ||
| CREATING YOUR OWN WEBSITE | 01:00:00 | ||
| Email Marketing | |||
| Introduction to Email Marketing | 00:30:00 | ||
| Using Email Marketing Software | 00:30:00 | ||
| Building Email Lists by Quantity | 00:30:00 | ||
| Building Email Lists by Quality | 00:30:00 | ||
| Crafting an Email | 01:00:00 | ||
| Analyzing and Tracking Your Email Marketing Strategy | 00:30:00 | ||
| Facebook Marketing Basics | |||
| Introduction to Facebook | 00:15:00 | ||
| Why You Should Care | 00:15:00 | ||
| Setting up a Facebook Page | 00:30:00 | ||
| How to Get More Likes for Your Facebook Page | 00:30:00 | ||
| Facebook Advertising | 00:30:00 | ||
| How Much Does Facebook Advertising Cost? | 00:30:00 | ||
| Marketing on Facebook | 01:00:00 | ||
| Create a Content Calendar | 00:15:00 | ||
| Understanding Edge Rank & the Art of Engagement | 00:15:00 | ||
| Twitter Marketing | |||
| TWITTER FOR BUSINESS | 00:15:00 | ||
| TOP TWITTER TIPS | 00:15:00 | ||
| TWITTER IS | 00:15:00 | ||
| BUSINESS TERMS | 00:15:00 | ||
| WHY USE TWITTER FOR MARKETING | 00:15:00 | ||
| TWITTER MARKETING BASICS | 01:00:00 | ||
| TWITTER METRICS | 00:30:00 | ||
| YOUR BIO | 00:15:00 | ||
| WHEN TO TWEET | 00:15:00 | ||
| BUILDING YOUR COMMUNITY | 00:15:00 | ||
| GENERATING LEADS | 00:15:00 | ||
| REAL-TIME TWITTER MARKETING | 00:15:00 | ||
| ENGAGEMENT | 00:15:00 | ||
| TWETIQUETTE (TWEETING ETIQUETTE) | 00:15:00 | ||
| Mock Exam | |||
| Mock Exam – Advertising and Marketing Diploma | 00:30:00 | ||
| Final Exam | |||
| Final Exam – Advertising and Marketing Diploma | 00:30:00 | ||
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Recommended, Totally satisfied money wise.
I don’t have time to enrol in a regular class since I am already working. So I wanted to learn on my own while working which this course has provided me. I can truly recommend this course in advertising and marketing to anyone who is also busy with me.